What do young Indians says about Brand India????????

So how do we create Brand India? When this question was posed to management students, this is what the young citizens had to say:

Brand India could have the following five E’s.

Our first "E" has to be Excellence.

There is no substitute for simply delivering top-grade products or services. This does not happen due to just clever marketing. It follows a period of hard work, of upgrading human and technological skills, and of a culture that pursued excellence, whatever the cost and whatever the pain..

Our second E was Ethics.

The best brands deliver goods and services that are produced ethically. The entire business cycle is transparent and marked with clarity. "Brand India" will not shine as long as our business systems, our rules and regulations and even our biggest corporations, prefer the comfort of opaqueness.

The third E was Equity.

When we’re talking of GDP growth rates and alluring Purchasing Power Parity numbers, it does seem a little out of place to bring up issues of equity and access when 400 million Indians cannot read and write, and girls are pulled out of school early, married off before they mature and forced into a lifetime of servitude. Or, that there are eminently preventable diseases that kill millions every year..

The fourth E was Empathy.

When people think of "Brand India", it must leave them with a happy feeling. They must cherish it, want it to be a part of their lives, have empathy for it. This calls for seeing India’s soft power — its culture, traditional systems of healing, entertainment industry and the very magic of its civilisation — as a brand builder.

These four Es together with the fifth "E" — Economy, ie. the ability to produce goods and deliver services at low prices, will lead to a true brand....... brand India.