The core message of the "India Everywhere" campaign, as its organizers called it, was simple: It presented the country as an attractive destination for foreign investment, as an emerging manufacturing hub and as a credible partner for world business. In addition, it highlighted the Indian government's policy reforms and showcased the country's cultural diversity, with the overall goal of helping Davos participants gain a deeper understanding of Indian people and markets.
The campaign was well timed and topical. The Indian success story had to be told to the world.
The Indian success story:
The fastest growing free-market democracy registered a growth rate of 8.2 per cent in 2004/05. According to Goldman Sachs, among Brazil, Russia, India and China, India will grow the fastest over the next 30 to 50 years by leveraging its demographic advantages and through continued development.
At its present rates of growth, the burgeoning market in the country "would be adding nearly one France every three and a half years and one Australia every year. Disposable incomes have multiplied five times between 1995 and 2005.
This has led to consumption levels increasing three-fold. Today, India's growing 400 million strong middle class is driving demand, competition and productivity like never before.
India is one of the fastest growing tourism economies in the world today. It is estimated to grow at 8.8 per cent over the next 10 years.
A diversified natural resource base, sound economic fundamentals and talented human resources make India an investment destination with an assured potential for attractive returns.
A solid foundation for growth is now in place: the programme of renewal, backed by successive governments, has increased the country's foreign reserves to an enviable US$ 143 billion.
From the established “default-choice” as the world's back-office, India has evolved into a low-cost base for a range of goods and services from steel to R&D.
India is fast developing into a manufacturing hub for global corporations wanting to leverage India's proven skills in product design, reconfiguration and customization with creativity, assured quality and value addition.
The question for CEOs the world over is no longer ‘should my company go to India ' but rather 'can my company afford not to be in India.’
Here is a video of a spiritual leader,Sadguru Jaggi Vasudev at WEF 2006.
The campaign was well timed and topical. The Indian success story had to be told to the world.
The Indian success story:
The fastest growing free-market democracy registered a growth rate of 8.2 per cent in 2004/05. According to Goldman Sachs, among Brazil, Russia, India and China, India will grow the fastest over the next 30 to 50 years by leveraging its demographic advantages and through continued development.
At its present rates of growth, the burgeoning market in the country "would be adding nearly one France every three and a half years and one Australia every year. Disposable incomes have multiplied five times between 1995 and 2005.
This has led to consumption levels increasing three-fold. Today, India's growing 400 million strong middle class is driving demand, competition and productivity like never before.
India is one of the fastest growing tourism economies in the world today. It is estimated to grow at 8.8 per cent over the next 10 years.
A diversified natural resource base, sound economic fundamentals and talented human resources make India an investment destination with an assured potential for attractive returns.
A solid foundation for growth is now in place: the programme of renewal, backed by successive governments, has increased the country's foreign reserves to an enviable US$ 143 billion.
From the established “default-choice” as the world's back-office, India has evolved into a low-cost base for a range of goods and services from steel to R&D.
India is fast developing into a manufacturing hub for global corporations wanting to leverage India's proven skills in product design, reconfiguration and customization with creativity, assured quality and value addition.
The question for CEOs the world over is no longer ‘should my company go to India ' but rather 'can my company afford not to be in India.’
Here is a video of a spiritual leader,Sadguru Jaggi Vasudev at WEF 2006.
http://www.indiaeverywhere.com/pressinfo.aspx
http://www.indiaeverywhere.com/pdf/VibrantDemocracy.pdf
http://www.indiaeverywhere.com/pdf/RobustEconomy.pdf
http://www.indiaeverywhere.com/pdf/CompetitiveIndustry.pdf
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